The Mormons have recently released a series of ads depicting “average Americans” who are also Mormons. They aren’t really average Mormons at all but that’s besides the point. The idea behind the commercials is to make Mormons feel less alien and to normalize the religion in America. It is still tainted (for good reason) by cultish associations and polygamy and it is doing its damnedest to appear like any other religion in America.Here’s an example of one of the (gazillion) videos:
Which makes this recent ad campaign by the Scientologists even better:
Oh the irony – the sweet, sweet irony. In an attempt to normalize themselves, the Mormons have associated themselves with Scientology of all things. I love it.
Also, while you are in a video-watching mood, check out this awesome response campaign at iamanexmormon.com. Genius.